HDR wars, battle 2: UHD Alliance Vs Ultra HD Forum – Maybe some sanity arrives at the TV Industry

There are currently two industry groups fight for market standardisation what regards to HDR: UHD Alliance and Ultra HD Forum. Every time this happens is usually due to a fight over consumer awareness on something that doesn’t make sense. We’ve already seen what UHD Alliance brings (or doesn’t….), but know there is a new group trying to make your mind: Ultra HD Forum. A lot has happened for last couple of years in the TV industry due to fuss around Ultra HD, always surrounded by confusion, mishaps and all around caos and damnation. How we got here Starting with the availability of …

UHD Premium – How to screw the consumer in favor an industry player

One of the big news during CES 2016 was the announcement of UHD Alliance Ultra HD Premium specifications. However, all said and done, it was a complete disappointment as far as consumer interests were concerned. The end result is nowhere nearer anything which can be useful for a consumer to take an informed decision on which new TV set to buy. Why? To understand, one needs to spot the questions the UHD Alliance set out to answer, and where it failed, miserably and fully intentionally.

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