Codec wars – Apple drops the hammer on VP9, chooses H.265 and takes a decision for the industry

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Spread the love94     1 4 It seems funny, but this year’s Apple’s WWDC was one of the most import yet, but not due to something said during the 2017’s Keynote. Instead, this low profile presentation will have far reaching implications over the next 8 to 10 years on the video delivery industry, from Google to Netflix. As Apple decided to use H.265 and WebVTT, the whole industry will be forced to follow suit. The story started back in May 2010 when Google acquired On2 technologies, and specifically all the related IP to the VP8 video codec. Google was not happy with having to …