One of the big news during CES 2016 was the announcement of UHD Alliance Ultra HD Premium specifications. However, all said and done, it was a complete disappointment as far as consumer interests were concerned. The end result is nowhere nearer anything which can be useful for a consumer to take an informed decision on which new TV set to buy. Why? To understand, one needs to spot the questions the UHD Alliance set out to answer, and where it failed, miserably and fully intentionally.